10 reasons why you need a logo

  Below are some of the reasons for a professionally designed logo and company image:

1. To look "bigger" and "established." Home-printed business cards or cards printed with Microsoft clipart scream "small-time" to your potential customers.
   



2. To attract more clients. Some clients look for a well-defined company, and "look and feel" may be one of their requirements for making that purchase.
   



3. To brand yourself. If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity.
   



4. To convey that you are reputable. A logo and professionally-printed materials show that you are committed to both your business and to your customers.
   



5. To give clients a sense of stability. You may not have been in business "since 1908," but if you have invested in your identity, you are more likely to remain firm and relevant in the eyes of your customers. It goes a long way toward building that all-important "trust."
   



6. To be more memorable. Forty percent of people better remember what they see than what they hear or read. So to have graphics associated with your business, and to keep those graphics consistent, makes you more likely to be at the forefront of potential customers' minds when they need your goods or services.
   



7. To explain your company name. If your company name contains a little-known word or an acronym, the logo can give visual clues to its meaning.
   



8. To explain an unusual line of business. If your business is nontraditional or in a hard-to-explain industry, a logo can help to clarify exactly what it is that you do.
   



9. To stand out in your field. A well-designed logo and an identity system can put you far above the competition, especially when paired with a strong marketing program.
   



10. To show your commitment. Do it for the sense of personal pride that it will add to your company.

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